Revamping the web experience of a curated co-working space in Abuja.
Website, Real Estate
UI/UX Designer at Crackle, 2017
Reception at Ventures Park
Overview
Ventures Park is a curated co-working space with a serene environment. It's a place where entrepreneurs, freelancers, and brilliant minds who share common attitudes, interests, and goals can express their creativity, collaborate, and build their dreams.
The co-working space needed to revamp its website to provide a better insight into the types of facilities, plans, and benefits it offers. This was necessary to delight visitors and convert potential customers.
The co-working space needed to revamp its website to provide a better insight into the types of facilities, plans, and benefits it offers. This was necessary to delight visitors and convert potential customers.
Aerial view of Ventures Park
My role
I worked as a full-stack designer on this project, collaborating with a project manager and backend developer at Crackle Labs. My responsibilities included conducting UX audits on the existing site, exploring multiple ideas, developing flows, creating wireframes, designing visual layouts, building them, and running quality tests.
Approach & outcome
The new website heavily relies on visuals. I conducted preliminary site assessments and considered how to effectively promote their unique selling proposition by utilizing these assets. I also followed a style guide, paying close attention to the use of colors, typography, tone of voice, and messaging. Additionally, since the site content was already provided, it was easy for me to develop a layout strategy that was used on all web pages.
Conclusion
I enjoyed working on this project because I had full ownership and control over the design direction. Additionally, I had solid communication with both Crackle Labs and the special project team at Ventures Park. As Crackle Labs was a technical partner of Ventures Park, I documented and sent them all the necessary files. After deployment, the new website contributed to boosting Ventures Park's business, as it observed an increase in community members over the following weeks.